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STARTED WITH DESIGN... NOW I'M AT UX AND PLANNING!


  

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STARTED WITH DESIGN... NOW I'M AT UX AND PLANNING!


  

Art and Science, Creativity and Reason, Design and Data, People and Business. A hardworking blend of the two - that’s how I roll.

Hello, Kamusta! I’m Dave, currently leading a team that does the digital product planning inspired by design thinking and architecture for a media company in the Philippines called ABS-CBN. They are known for their Filipino content varying from box office movies to top rating television shows, consequently expanding their businesses to distribution products such as a video streaming service, cable, broadband, and telecommunication. In digital, we tell stories and our products with one platform at a time.

My previous work with graphic design combined with passion for mapping ideas and learning with data has led me to go head-on with user experience. Resulting to my never-ending commitment towards user design thinking approach in planning and drive for business acumen, I transferred to digital strategy and planning for our long term digital products. 

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Process


From wireframing to mock-ups, from documenting to planning, let me share with you what my process is like.

Process


From wireframing to mock-ups, from documenting to planning, let me share with you what my process is like.

PRODUCT PLANNING & STRATEGY

To arrive at a product idea is to closely collaborate with clients by first and foremost helping them frame what their problem is and how to deliver to users with a hypothesis.

This process enables clients to understand what it takes to build a digital product on both sides of the spectrum - the business by way of stakeholder interviews, competitive audit, analytics and the user through creating personas, research, and funnels.


Project DOCUMENTATION WITH INFORMATION DESIGN AND ARCHITECTURE

The butter to the bread of product development - I create several documentations that facilitate a universal language across a working team. These include user stories and flows, sitemaps, features list, and page inventories.

Applying the principle of mapping and architecture to these deliverables enables us to prioritise feasibility of design and development in relation to user and business needs.


WIREFRAMING and prototyping

From white boards, scratch papers, Balsamiq to Keynotopia, I create wireframes in low and high fidelity informed by user stories and flows. 

Wireframing helps the team quickly validate and evaluate use cases and viability of the layout/interface. 


Usability testing

Getting feedback from users is very crucial to product development. I bring about several ways in testing the usability of a product - eye tracking, heatmap tracking, and A/B testing.  

It goes beyond testing. I make sure clients understand the context of the test and its results by providing a clear documentation and detailed synthesis on the effectivity of the design.

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PREVIOUS WORK


See how I go about my UX Design Process from my previous work

PREVIOUS WORK


See how I go about my UX Design Process from my previous work