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building delightful things in singapore


  

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building delightful things in singapore


  

Art and Science, Creativity and Reason, Design and Data, People and Business. A blend of the two - that’s how I roll.

Hello, Kamusta! I’m Dave, currently based in Singapore, doing UX consultancy for Mirum with 7 years of experience in building usable online products that have desirable experiences.

Previously, I led a team of planners who are junkies for digital product development. We served the Filipino people with one digital product at a time to get thru the daily grind, leaning towards content driven platforms. 

Fully committed to nurturing design processes for a lean culture in a fast-paced changing world.When I'm not planning, I'm most likely in Medium writing drafts on my two cents on the internet, user experience, and digital businesses or probably learning from the best. 

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Process


From wireframing to mock-ups, from documenting to planning, let me share with you what my process is like.

Process


From wireframing to mock-ups, from documenting to planning, let me share with you what my process is like.

Product Planning and Strategy

To arrive at a product idea is to closely collaborate with clients by first and foremost helping them frame what their problem is and how to deliver to users with a hypothesis.

This process enables clients to understand what it takes to build a digital product on both sides of the spectrum - the business by way of stakeholder interviews, competitive audit, analytics and the user through creating personas, research, and funnels.


Documentation with Information Design and Architecture

The butter to the bread of product development - I create several documentations that facilitate a universal language across a working team. These include user stories and flows, sitemaps, features list, and page inventories.

Applying the principle of mapping and architecture to these deliverables enables us to prioritise feasibility of design and development in relation to user and business needs.


Wireframing and Prototyping

From white boards, scratch papers, Balsamiq to Keynotopia, I create wireframes in low and high fidelity informed by user stories and flows. 

Wireframing helps the team quickly validate and evaluate use cases and viability of the layout/interface. 


Usability Testing

Getting feedback from users is very crucial to product development. I bring about several ways in testing the usability of a product - eye tracking, heatmap tracking, and A/B testing.  

It goes beyond testing. I make sure clients understand the context of the test and its results by providing a clear documentation and detailed synthesis on the effectivity of the design.

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PREVIOUS WORK


See how I go about my UX Design Process from my previous work

PREVIOUS WORK


See how I go about my UX Design Process from my previous work